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Very, Woolworths and Littlewoods start selling new Nexus 7 in UK before official launch

Online retailer is carrying listings for the new Nexus 7 with 4G. It is quoted as having a three day delivery time. The price, £299. Is this a mistake or a genuine indicator that the 4G Nexus 7 will launch in the UK before the Wi-Fi only versions?
August 7, 2013
nexus 7 2013 aa design two handed
The Nexus 7 (2013) isn’t yet officially available via the Google Play store in the UK, but online retailer Very and its sisters sites Woolworths and Littlewoods are all carrying listings for the device with the 4G version listed as having a three day delivery time.

Some online retailers in the UK are already taking pre-orders for the new Nexus 7 with delivery in mid-September. Current pre-order prices are £199.99  for the 16GB version and at £239.99  for the 32GB model. The website is listing the 16GB and 32GB models at the same price points as the other online retailers with a delivery time of four weeks. However the 32GB 4G model is currently listed as being in stock with a three day delivery – the price, £299.00.

This could of course be a mistake and there are no reviews or comments attached to any of the three sites to verify if anyone has actually received a device at this price. The listing does however seem to confirm comments made by an Asus spokesperson last week who confirmed that the 4G version of the new Nexus 7 tablet with 32GB will cost £299 in the UK. However what is surprising is the delivery time.

As for the price, those in the UK are all too familiar with the discrepancies between US and European prices. The Nexus 7 (2013) with LTE will cost $349 in the USA which is £227.  Even if you allow for a hefty 20%  markup for “doing business in Europe” the UK price for the 4G Nexus 7 is still expensive when compared to the USA, but then again not as expensive as the iPad mini with 4G, which costs £369 with 16GB of storage.