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The New York Times selects Flipboard as its first premium content partner

June 25, 2012

In a bid to become the de facto newsreader app in the mobile industry, Flipboard has struck a deal with one of the world’s most renowned publications, the New York Times — making it the first major publisher to make its full content available on Flipboard.

You can probably tell that there’s a “but” coming, as the entire content of the newspaper will be accessible only for the paper’s digital subscribers, which includes articles, video, blog posts and more. Non-subscribers, as is the case with the iPhone and Android apps of the NYT, will only get access to several top stories.

Nevertheless, the deal will  give a huge boost for the start-up company, and it should help pave the way for other publishers to start looking into the possibility of  integrating their contents more tightly with Flipboard. The company recently updated its Android app to accommodate YouTube videos – on top of the various social media channels that can be accessed directly on the app.

Although publishers often have their own apps that users can utilize, it’ll make life easier for news junkies who wish to access all of them in one place.

Partnering with the New York Times also provides an alternative source of revenue for Flipboard, as both companies will share advertising revenue. If there’s one company in the digital publication world that has found some success of monetizing its content, the New York Times would be it. A year after it drew some ire from readers when it built a pay wall for its web content, it seems the strategy has paid off well. The company is set to get a potential $100 million in revenue this year from over 450,000 paid digital subscribers.

Do you use Flipboard mainly to read news from various publications, to get updates from your social media accounts, or a little bit of both?