There was a time not that long ago when T-Mobile found itself struggling to bring in new customers and was decisively stuck in fourth place among the big U.S. carriers, at least in terms of subscribers. Then the uncarrier move began, and T-Mobile started stirring the pot by calling out its competitors and changing up industry standards. This new strategy has won Tmo millions of new subscribers and while T-Mobile is still just the fourth biggest carrier, they are closing the gap in between it and Sprint by the day.
It seems that T-Mobile isn’t content to let things stand as they are either, as the Uncarrier has now announced the “Uncarrier 7.0” event with the tag-line “This time it’s personal”. The latest T-Mobile event will come September 10th at 12:30PM in San Francisco, just a day after the unveiling of the next-gen iPhone and just a week after the Note 4’s announcement at IFA.
As for what we can expect to see? Honestly, we have no clue. Some of T-Mobile’s past moves have included removing two-year contracts, providing free tablet data, international data coverage and unlimited music streaming with select services. All we can say is that the latest tag-line is probably a hint at what’s coming, if we can only decipher it. What would you like to see from T-Mobile next? Have you been impressed by T-Mobile’s uncarrier initiative so far?