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T-Mobile Tuesday lasts all the way to Friday this week
T-Mobile pulled a pretty innovative move when they unveiled their 11th “Uncarrier” move earlier this month. Their #GetThanked initiative promises to include dinner-and-a-movie perks for all T-Mobile users every week, but the problem is that nobody really thought about how this would affect the everyday life of your average Domino’s pizza delivery guy. Domino’s backed out of their arrangement with the Uncarrier after just one week of enduring the barrage of T-Mobile users, and this week saw some problems as well.
These troubles were by no means as large as those encountered last week, but it seems the app running T-Mobile Tuesdays got completely overloaded, and a lot of people weren’t able to redeem their prizes on time. CEO John Legere made the Twitterverse aware that the company was aware of the problem and that they were working to make sure everyone got the codes they were looking for. In light of this downtime, chief operating officer Mike Sievert has announced that “most” of this week’s gifts would be made available all the way through Friday.
For those not in the know, this week’s perks include a free Lyft ride up to $15, a free VUDU rental, a small Frosty from Wendy’s, and a $20 coupon from the MLB shop. We’re not sure which of these gifts made the extension that Sievert is referencing, so I guess we’ll find out today when codes stop working. Our money is on everything working but the Frosty.
What are your thoughts regarding T-Mobile’s unusual new promo? Clever guerilla marketing or a house of cards destined to collapse? If you’re a T-Mobile user, let us know what your experience with this has been like in the comments below!