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"Would you rather sign a two-year contract or get a root canal?" asks T-Mobile [video]

T-Mobile released a couple of ads which target the competition, following the announcement of the company's new Simple Choice plans as a part of its latest "uncarrier" strategy. So, a two-year contract or a root canal. What's your choice?
March 26, 2013


T-Mobile today announced its Simple Choice “uncarrier” plans, along with its upcoming 4G LTE rollout plans, while also addressing concerns about the subsidized device rates that consumers enjoy with other carriers, albeit with a 2-year contractual commitment, with its interest-free plans with a small down payment for devices, such as the HTC One or Samsung Galaxy S4, which could be yours for $99 down, followed by $20 a month, all without needing to sign a contract.

Of course, in today’s highly-competitive world, companies spend millions of dollars on advertising and marketing to get ahead, and T-Mobile isn’t going to be any different. Immediately following the announcement of its latest strategy, T-Mobile released a couple of videos that take aim at its competitors, and aggressively denounces the use of two year contracts.

The first, wild west themed, ad just showcases the fact that T-Mobile is the first (and only) network carrier that is willing to do something different, which should also help it move ahead of the pack. Let’s take a look –

The second ad really drives home the point about how people don’t want 2-year contractual commitments anymore, with Jason Jones, who you may know as a “Daily Show with Jon Stewart” correspondent, in his usual aggressive style, taking to streets to ask people the question, “Would you rather sign a two-year contract or get a root canal?” Here it is –

This is, of course, just the beginning of what is sure to be a very aggressive campaign by T-Mobile as it tries to regain some ground against other network carriers.

So, a two-year contract or a root canal? What did you think of the ads? Share your thoughts in the comments section below.