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T-Mobile ending corporate discounts plans for new customers, effective immediately

Today T-Mobile revealed that it is ending corporate discounts for new customers, but will continue to offer the program to existing T-mobile subscribers.
April 2, 2014

On March 28th T-Mobile’s CEO John Legere announced that in an effort to create fair pricing for all its customers without favoritism, the uncarrier would be ending its employee rate discount plans. Now it looks like T-Mobile is having a slight change of heart.

Although Legere says the company still wishes to end the practice, the uncarrier listened to customer feedback and is making a bit of change. Bottom-line, T-Mobile will continue to offer these Advantage discounts to existing customers that signed up with the program prior to April 1st of this year.

So what about any new customers that work for employers that participate in the Advantage program? T-Mobile will instead offer a $25 reward card each time an employee purchases a new device. While this isn’t nearly as good of deal as a full discount, T-Mobile’s rates are already extremely competitive, so it’s hard to complain too much.

For those wondering why T-Mobile is ending the program in the first place, aside from the pursuit of fair pricing for all customers, Legere says that complicated rate plan discounts and backroom deals with big corporations are unfair and part of what needs changing in the US wireless industry.

What do you think, do you agree that employee discounts are unfair or do you disagree with T-Mobile’s plans to eliminate the discount?