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Survey: 90% of people want their next smartphone to have a larger screen

March 19, 2012

The manufacturers have been right to push for larger screens, because it seems that’s exactly what people want. Of course, part of this is probably because some people have already bought some large screens, and only then the others noticed how nice the larger screen is, so then they wanted one, too.

This recent survey says that 90% of smartphone owners want their next phone to have a larger screen, that includes iPhone users as well. Either they are going to buy an Android phone next or they are really hoping the next iPhone will have a much larger screen, although I doubt the iPhone will ever be bigger than 4″.

Why are they choosing a larger screen smartphone? Because they realize that a larger screen offers you a better experience overall:

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”

Web browsing is better, because you get to see a lot more of the text and the page (if it also has a high resolution). Pictures are bigger as well when you browse through them. You don’t hurt your eyes watching a full movie on a tiny screen, and it makes you want to see more movies on your phone if it has a bigger screen.

Gamers also get to enjoy their games better not only because everything can be bigger in the game, but the controls can be bigger and more useful as well. Gaming experience is just better on larger screens, and every gamer should know that.  As long as it fits in your pocket, larger screen phones have only advantages and almost no drawbacks.

Initially, some reviewers, especially those that own iPhones, have quickly dismissed the Galaxy Note as being unusable because it’s so large with its 5.3″ screen after a few days of use, but the real truth is the Galaxy Note is gathering an army of supporters. People just love that big vibrant SAMOLED screen. I’m not expecting everyone to want a 5.3″ phone, but there are definitely millions of people out there who find such a device very useful and are addicted to it.

Even better, I believe Samsung will start releasing phones with very small bezels this year, for both tablets and phones. This means their phones can go to 4.7″ or 4.8″ and not be much larger than a 4.3″ current device, like the Galaxy S 2. In part that will be because of the tiny bezel, but also because of the move to onscreen buttons instead of physical ones, which means the screen can get larger, but only at the expense of the physical buttons.

What’s your phone’s screen size, and are you going to buy one with a larger screen in the future?