Everybody loves Steve Wozniak, Apple co-founder, tech wiz, and all around great guy.
Well, marketing people at Apple might not love him that much, actually. In spite of his glorious history with Apple and the unconditional love that he has for the company, The Woz has always openly voiced his opinions and he doesn’t shy away for criticizing his “child” when criticism is warranted.
Take Siri for example. The voice assistant was the single biggest new feature on the iPhone 4S and a main selling point for Apple’s formidable marketing machine to relentlessly push. Siri is also coming to the iPad with iOS 6 (by the way, we asked you if you’re impressed by it, see the results here) and even cars in the close future.
Apple has been promoting Siri hard, including in a series of commercials featuring celebrities like Samuel L. Jackson or Zooey Deschanel. But there’s one celebrity that Apple couldn’t pay into singing Siri’s praises – Woz.
In an interview for TimesUnion.com, Wozniak says that he used to love Siri, until Apple took hold of it, after which the service became, in Woz’ own words “poo-poo”.
Woz goes on to explain his disappointment with the fate of Siri, but he does end on an optimistic note, saying that intelligent voice assistants are the future of human-technology interaction.
Here’s the interview video; enjoy it, and let us know your opinion on it.