Square is revolutionizing the mobile payments business. The company lets business and store owners accept payments through their iPhone, iPad or Android device through an add-on accessory. Initially launched in the U.S., Square is gradually opening to an international market, with Canada as its first step.

“We are focused on making commerce easy for everyone. Square builds free tools for local businesses of all sizes and types to thrive,” says Alyssa Cutright, vice president of international at Square.

Square offers its card reader for free, and charges a 2.75% fee per transaction. The accessory plugs into an iOS or Android device’s audio jack, and accepts payments from swiped credit cards. Square promises next-day deposits so store-owners don’t  have to wait long to get their funds. The company also offers the use of its Square Register app, which is a point-of-sale service that businesses can use to track inventory. Square also features a Square Directory, where business owners can promote their establishment.

One concern that TechCrunch notes, though, is that Canadian credit and debit cards mostly prefer to initiate payment through smart card rather than magnetic strip. But going beyond swiping credit cards, Square has actually partnered with establishments for card-less payments with its Pay With Square feature. As such, the company is not limited to credit cards, but may actually open to additional payment protocols in future.

Expanding to Canada makes sense, given its proximity and language. But apart from North America, Square is rumored to have plans to expand to other regions, including Asia.


Square Arrives in Canada

Canadians Can Now Accept Credit Cards and Run their Business using Square on their Mobile Device

SAN FRANCISCO– October 24, 2012 – Square, the company making commerce easy for everyone, today announced availability in Canada. Square enables anyone, anywhere in Canada to accept credit cards, run and grow their business.

Square’s free Mobile Card Reader plugs into the headphone jack of an iPhone, iPad, or Android device. Square Register is the free app that enables anyone to safely and securely accept credit card payments with one simple, low transaction rate of 2.75% per swipe, with no hidden fees. Funds from swiped payments are available the next business day, eliminating the wait for cash flow.

Canada is Square’s first market outside the US. Over 2 million individuals and businesses can already accept credit cards with Square, and Square is processing over US$8 billion in annualized payments.

“We are focused on making commerce easy for everyone. Square builds free tools for local businesses of all sizes and types to thrive,” said Alyssa Cutright, VP of International for Square. “We’re thrilled to introduce Canadian businesses and their customers to the most seamless and enjoyable way to do business.”

Square Register serves as a free full point-of-sale system for businesses to accept payments, track inventory, and monitor daily reports, empowering them to make smart decisions for their business. Square Register also helps businesses attract new customers with tools to create customized loyalty and rewards programs as well as showcase themselves in the Square directory.

Square Register app is free for download from the App Store and Google Play. Square’s Mobile Card Reader is available for free onwww.square.ca.

About Square, Inc.

Square is making commerce easy for everyone. Square’s Mobile Card Reader enables anyone to accept credit cards anywhere, anytime at one simple rate. Square Register serves as a full point-of-sale system for businesses to accept payments, track inventory, and share menu and location information. Square Wallet, available in the US, is the most seamless way to pay, enabling individuals to pay with their names at their favorite local businesses, discover new ones nearby, explore menu listings, and store receipts. Founded in 2009, and headquartered in San Francisco, Square is currently available in the U.S. and Canada. More information is available at squareup.ca.


J. Angelo Racoma
J. Angelo Racoma has written extensively about mobile, social media, enterprise apps and startups. Angelo develops business case studies for Microsoft enterprise platforms, and is also co-founder at WorkSmartr, a small outsourcing team that offers digital content and marketing services.