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Spotify free users can soon watch short video ads in exchange for 30-minutes ad-free listening

Free users of Spotify will soon have the option of watching a short video ad in exchange for 30-minute ad-free listening sessions on their mobile devices.
September 8, 2014

While Spotify has allowed mobile users to access music free for a while now, doing so means you have to put up with the same audio ads as free users on the desktop. The good news is that Spotify is finally giving us an alternative to constant audio ads after every few tracks by rolling out a new video ad option.

Simply put, Spotify Free users will soon be able to opt in to watch a brand-sponsored 15-to-30-second video advertisement and will subsequently be rewarded with 30 minutes of uninterrupted music. For those that would rather put up with one longer video ad in exchange for a longer period of ad-free listening, this could be a welcome change. The only thing better would be if Spotify removed the “shuffle-only” restriction from the mobile app in favor of a free experience that’s more akin to the desktop app.

What do you think, willing to watch videos in exchange for longer periods of ad-free listening, or are you not bothered by short audio ads?