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First look at Sony's new Xperia Z3 "Demand great" campaign

Sony has launched a new Xperia Z3 marketing campaign under the slogan "Don't settle for good. Demand great." Highlighting Sony gear with inspirational real world success stories.
September 30, 2014
Sony Xperia Z3 Demand Great Campaign

Sony has launching a new advertising campaign for their latest flagship Android smartphone, the Xperia Z3, under the tagline “Don’t settle for good. Demand great.”

The TV and digital campaign will bring a series of short films that feature inspirational stories of real life people with passion that refuses to settle. The stories will, of course, highlight how these go getters use Sony gear to achieve greatness.

The first sets of videos are out now, they show off a dude that pretty much just stands around using his new Xperia Z3 to record his friends doing all sorts of fun stuff. That was unfair of me to say. As a Sony user, he is obviously the brains of the group (*citation needed,) inventing a full body LED light costume for each his friends and sending them snowboarding down a hill so he can film it all.

In all fairness, the videos highlight the Xperia Z3 camera in low light situations, if we can believe what we see, I think you will be impressed with your Z3 when you get it in hand. Also highlighted is the Xperia Z3’s waterproofing, excellent battery life and PS4 integration, the Sony Smartband Talk also makes a special appearance.

This is just the beginning of Sony’s new campaign, so expect more to come soon on their YouTube channel, and on a TV near you.

We are happy to see Sony bringing their “A” game to promote the Xperia Z3, which is looking like an excellent phone. Under the hood, the Xperia Z3 packs the Snapdragon 801 SoC with 3GB of RAM, a 5.2-inch display and some hefty software improvements on top of their familiar 20.7MP camera sensor. We are also happy to see that Sony should start selling the Z3 in the U.S. relatively soon. Perhaps October 9th?

Be honest now, has this marketing campaign influenced your Sony Xperia Z3 purchasing decision in any way?