We have recently learned that the Sony Yuga, one of the company’s 2013 flagship devices, will be known to the crowds as the Xperia Z and now we hear that the phone will be launched one week after CES 2013, where the device will be unveiled.

Next year’s Consumer Electronics Show edition will take place between 8-11 January in Las Vegas, so if this new rumor is correct, the Xperia Z will be launched sometime between 15-17 January.

The new report comes from ePrice, a Chinese website, that says the Android smartphone will be launched on January 15, which would make the Yuga the first flagship handset of the new year.

Sony is obviously interested in grabbing more smartphone market share and what better way to do it than by launching at least one new flagship device as early as possible next year.

By having the Xperia Z out and about from mid-January, Sony would be able to beat to market rivals like Samsung and Apple, which are expected to reveal their flagship devices only later next year. Samsung’s Galaxy S4 is rumored to launch in April, if not later, while Apple’s seventh-generation iPhone (iPhone 5S?) is said to launch either in summer or fall of next year.

The Sony Yuga is already said to sport some interesting hardware including a 5-inch display with 1080p resolution, a quad-core Qualcomm Snadragon S4 processor with Adreno 320 GPU, 2GB of RAM, 13-megapixel camera and microSD support, but we’ll tell you more about it in the following weeks.

Anyone buying the Xperia Z as soon as it’s out in stores, or are you waiting for other Android OEMs to unveil their first 2013 flagship devices?