You can say a lot of things about Sony, but you surely can’t say the Japan-based tech company hasn’t been quick on the trigger with ICS updates. The Xperia makers have adopted a somewhat different strategy than all the other Android “players”, choosing to roll out Android 4.0 upgrades to older phones before newer ones, proving that Ice Cream Sandwich can run on pretty much any kind of hardware configuration.

We’ve seen basically the entire 2011 Xperia phone lineup, but also this year’s Xperia P and S get the software leap, so it was obviously only a matter of time until the U will have been treated with the same “respect”.

Now, according to a post on Sony Mobile’s official blog, the ICS upgrade for the mid-range Xperia U has its first official ETA. You can therefore expect Android 4.0 to come to the stylish 3.5-incher by the end of September, although depending on your location and exact model of your phone, you might have to wait a bit longer.

“The ICS rollout for Xperia U will kick-off within the next few weeks and rollout gradually – more information to follow soon!” reads Sony’s full announcement on the matter, which might sound like a rather polite way to say that they don’t exactly know when they’ll start the update. Then again, Sony has been good with deadlines these past few months, so we have no reason to think they won’t come through on this “promise” as well.

Sony’s blog post includes answers to other frequently asked questions from IFA 2012, but these in no way bring any notable news to the table. We do get to hear again that the Xperia T and Tablet S will launch “over the next few weeks”, while the V and J will be available in “Q4”. We’re also promised that the T’s battery is “awesome”, being capable of an autonomy of up to five hours in video playback time, 7 hours in talk time and 450 hours in standby.

Getting back to the updating subject, let’s just say we’re happy to see Sony keeping up the good work and we hope that they’ll follow a similar policy with Jelly Bean’s rollout. Of course, we wouldn’t expect 2011 Xperia phones to get Android 4.1 before higher-end devices, but how cool would it be to see JB on the Xperia S and P soon?