With the lights dimmed and some music playing gently in the background, it’s time to undress Sony’s latest offering in Japan, the Xperia GX. The flagship phone was just launched on NTT DoCoMo for a hefty sum of 75,390 yen ($960).

The lucky owner who did the unboxing video purchased the white variant of the Xperia GX. Apart from the handset, the box contains a headset and some manuals.  We have to say that the phone is even more of a looker in real life. The design of the GX, in our opinion, beats previous Xperia iterations. We also love how the Sony logo in front lights up when the phone is fired up.

As shown on the video, the Xperia GX comes with Android 4.0.4 Ice Cream Sandwich, while Sony’s Timescape UI sits on top. The phone runs smoothly with nary a hiccup, which is something to be expected given its 1.5GHz dual-core Snapdragon S4 processor. Other features of the phone include a 4.55-inch HD display, 1GB RAM, 16GB onboard storage, microSD card slot, an amazing 13MP rear camera, 1.3MP front-facing camera, MHL, NFC, and 1,700mAh battery.

Check out the embedded video above for more eye candy of the Xperia GX. It’ll definitely make you wish that Sony would hurry up and release the international version of the phone, the Hayabusa.