sony xperia z1 lens qx100 aa 10

A new video from Sony shows off all the components that go into its QX100 lens, the camera lens that can turn any smartphone into a high-quality point-and-shoot camera.

While Sony may not have a huge share of the Android smartphone market compared to the likes of Samsung, it is virtually untouchable in terms of image sensors. Based on Sony research data from April 2012 to March 2013, the company holds a 50% market share in images sensors for digital cameras and camcorders.

Not only is Sony popular in the digital camera market, it’s critically successful as well. Sony’s DSC-RX100M II is considered one of the best point-and-shoot cameras on the market. The QX line is Sony’s way of bringing its strength in that category to smartphones without sacrificing the size of the sensor.

Sony also uses its expertise in imaging inside its smartphones. The Xperia Z1S uses a 1/2.3” Exmor RA sensor, which is similar to the one found in the DSC-RX100M II, but made small enough to fit inside a phone.

Sony does license out its sensors to other manufacturers, but can’t put its imaging into every phone. The QX line helps that by giving anybody who wants it, a great sensor on the phone. Except it adds a lot of bulk, and the software could be better. It’s not a perfect solution by any means.

Do you think the QX line is a good idea? What do you look for in a camera? Or in a smartphone camera?