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Why is Sony making selfie cameras shaped like perfume bottles?
Seriously, we have no idea.
Here’s the skinny – people are obsessed with selfies in China, home of beautification modes, selfie sticks, and “groufies”. Sure, the trend is worldwide, but China (and Asia in general) is spearheading selfie-enabling technology.
Case in point, the new camera add-on that Sony is hawking in China, which looks like a tiny perfume bottle (or bottle cap). The add-on apparently connects to a compatible Sony phone through the audio jack, though we presume the devices actually communicate via Wi-Fi Direct, just like Sony’s QX10 and QX100 detachable lenses. There’s a large lens and an LED flash, and the gizmo can swivel around its axis to switch from selfie mode to normal mode.
Sony is obviously hoping to start a new craze among young Chinese women. According to Engadget, this questionable contraption has been spotted in the hands of several models and “influencers” in China, ahead of the product’s official launch this Friday.
If Sony is successful and the perfume bottle camera becomes the next big thing, we have no doubt that a sea of clones and similar devices will soon swipe over the world. And that’s, frankly, a bit scary.