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Sony hits a milestone: 10 million Xperia devices sold last quarter
We’re fans of Sony’s devices here at Android Authority and we root for the storied Japanese company to show that it can make it big in the mobile industry. The good news today is that Sony seems to be on the right path, with another quarter of growing device sales and revenue. However, in absolute terms, the growth is not that impressive.
Sony released its earnings results for Q2 of fiscal year 2013, which is the three months period ending on September 30. At a global level, the company had to cut its profit estimation for the year, from roughly $500 million to the equivalent of $300. Units like cameras and TVs, once Sony’s bread and butter, continued to decline, but the losses were offset by the sensor business and the mobile unit.
Sony managed to sell 10 million Xperia devices in the July-September period, compared to 9.6 million in the previous quarter, and 8.8 million in the same quarter of 2012. That’s a steady growth, though not a spectacular one. Despite the relatively small jump, Sony racked in almost 40 percent more in sales than in Q2 2012, thanks to the favorable exchange course and an increase in the average sale price of its devices.
It’s worth noting that Sony only got to sell its newly launched flagship, the Xperia Z1, in a handful of markets in Q2 2013, so it’s likely that the current quarter will bring a more substantial growth.
The Japanese company maintains its goal of selling 42 million units in fiscal year 2013, which seems quite doable at this point. Many reviewers, including our own Joshua Vergara, appreciated the Xperia Z1 for its great design, build quality and specifications, and, if this sentiment translates into sales, Sony maybe in for a merry Christmas this year.