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Sony India yesterday officially launched the Xperia Z and Xperia ZL smartphones in the country, along with promising that the highly-anticipated Sony Xperia Tablet Z will be making its way to Indian shores in May. The company’s flagship smartphones are definitely impressive, with the Xperia Z boasting the unique feature of being dust and water-resistant, and Sony India is hoping that these devices will lead the way to a very successful 2013 for the company.

Sony India is hoping that its Xperia lineup of smartphones and tablets, including all entry-level, mid-range, and high-end devices, will help the company achieve over Rs 3,500 crore (~$675 million) in sales in the upcoming financial year. Speaking at the press event, Kenichiro Hibi, Managing Director of Sony India, further added  that the company has taken several steps to ensure they achieve this target, including tripling the Xperia marketing budget to Rs 300 crore (~$58 million), aiming to make the Xperia brand one of the top 3 smartphone brands in the country.

Further, the company will be increasing its sales channel counters to 8,000, while also increasing service touch points to 300 by the end of the year. Sony will also be providing replacements to consumers who give their devices in for repair, to ensure a much better after-sales experience for consumers.

Apart from the impressive specifications of its flagship devices, the Sony Xperia Z and Xperia ZL will also feature the company’s Jive HD Music Streaming service, which is powered by Infibeam’s Indent music platform, in partnership with Sony Music Entertainment India. The service, which boasts a catalogue of over 2 million songs available for streaming or download, will be available for free for the first 6 months, on purchase of either of the Sony flagship devices.

These are certainly lofty, yet achievable, expectations from Sony, and unless the Samsung Galaxy S4 is something special enough to rain on Sony’s parade, there is no reason why the company shouldn’t achieve the success it deserves.

What are your thoughts? Would you think of Sony’s sales expectations? Would you consider buying the Xperia Z or the Xperia ZL for the Jive HD Music Streaming service? Do you think Sony will achieve its goals? Let us know in the comments section below.

Ankit Banerjee
My primary profession lies in the Network Design Engineering field. I have always been passionate about the latest trends in mobile communication advances around the world.