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50 Cent and Intel launch earbuds that pump tracks based on your heart rate

Audio company SMS Audio, founded by 50 Cent, partnered with Intel to bring to market a pair of sports earbuds, with a twist.
By
August 15, 2014
sms audio biosport

Behold, the future, brought to you by 50 Cent and Intel. Yes, really.

Beats-wannabe Audio company SMS Audio, founded by 50 Cent, partnered with the chip giant to bring to market a pair of sports earbuds, with a twist. Said twist is the ability to read your heart rate and tell the phone to play tracks with a BPM that matches your pulse.

If the concept sounds familiar, it’s because Intel made a bit of fuss about it at CES in January. That was just concept though, which SMS Audio adopted, enhanced, and infused with its own style.

The result is BioSport, an in-ear headphones /fitness tracker hybrid that will ship globally in time for the holidays. There’s no official price tag yet, but according to SMS Audio president Brian Nohe, the IPX4-certified BioSport will cost under $150.

sms audio biosport 2

BioSport’s clever trick  is harvesting some of the power that’s normally used to power the speakers in the headphones to power tiny hear rate sensors, collect and process data, and send it back to the phone. No more charging, no more carrying around a smartband or smartwatch. For now, the buds only work with RunKeeper, but SMS Audio didn’t rule out other partnerships. Still, in our book, the fact that BioSport works with an existing (and very capable) app is a big plus.

Founded by Curtis “50 Cent” Jackson in 2011, SMS Audio made a name for itself with its Street by 50 line, and later the sports-orientated Sync by 50. The company recently partnered with Disney for a Star Wars-inspired limited edition of Street by 50, including this spiffy Stormtrooper version.