We’re all addicted to gaming, at least according to the latest figures from mobile analytics firm Flurry. Flurry has been measuring consumer usage of over 300,000 different apps on iOS and Android, and has access to data from over 1 billion active devices used each month, so we can safely say that Flurry’s data is accurate.
The latest findings reveal that Android and iOS users in the US spend an average of 2 hours and 38 minutes using their smartphone or tablet each day. Whilst 20% of this time is taken up using a web browser, a staggering 32% of the average user’s time is spent playing games. The diagram below displays the percentage of time which the average user spends on various apps.
As you can see a significant majority of time is taken up by gaming, second comes web browsing, followed by Facebook in a close third place on 18%. It struck me as slightly odd that Facebook has a share almost as large as surfing the web, but Flurry has an interesting theory about why this is the case. Flurry suggests that a lot of web content that users are interested in is actually shared through Facebook, therefore when people watch videos and check out similar content they remain within the Facebook app rather than opening up a web browser.
Flurry’s research has also found that the average user is now running a slightly wider variety of apps than in previous years, increasing each consecutive year from an average of 7.2 apps per day back in 2010, to 7.5 in 2011, and 7.9 apps each day by Q4 2012. Ok that’s not exactly a massive leap each year or an impressive number considering that there are millions of apps available on each platform. But it’s a consolidated average, so users are likely using quite a wide range of apps. The data also suggests that the app industry is continuing to grow rather than plateau as many others have speculated, after all someone has to be producing these new apps.
This assumption is also further supported by the discovery that 37% of apps used in 2012 weren’t being used the year before, compared with just 17% in 2010. In other words users are more willing to diversify away from a core group of apps, which could be due to better competition from rival software or simply a wider range of things we can now do with our smartphones.
There’s a lot more data hidden away in Flurry’s findings, so if you’re interested in a full breakdown of our recent app habits then I highly recommend checking out the full report.