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Samsung spoils Blackberry 10's day by buying ads everywhere to compete for business users

Samsung spent the Blackberry 10 release day buying ads to rain on Blackberry's parade. Could Blackberry 10 be good enough to worry Samsung?
January 30, 2013
blackberry 10
Well that didn’t take long, did it? For those who don’t know, Blackberry announced it’s new mobile platform, Blackberry 10, along with two devices that will be running it. If you haven’t heard about the new devices, David Gilson has an excellent write up describing the new devices and new OS. While there is no doubt that Blackberry will be the talk of the day, Samsung isn’t going quietly into that good night.

The Korean smartphone giant has spent the day buying various ad spaces to offset the excitement surrounding the new Blackberry OS. As the photo above shows, people searching for #Blackberry10 were met with advertisements for Samsung’s Enterprise. It promises a balance of work and life. This is Samsung clearly trying to take some air out of Blackberry’s tires since the business audience has always been Blackberry’s target.

As if that wasn’t enough, 9 to 5 Google reports that Samsung also bought promoted spots on Twitter to do the exact same thing. So no matter where you search for Blackberry 10 today, prepare to see Samsung ads somewhere nearby. The ads seem to be intermittent. I attempted to search for #Blackberry10 in Google and saw no Samsung ads. So there is a chance you may not seem them.

This makes things more interesting. If other companies didn’t perceive Blackberry 10 as a threat, then it’s highly unlikely that they’d buy ad space to compete with it the day it gets announced. Is Samsung worried that Blackberry will take their business customers?