The customer is always right – and the customer is you. Samsung has earned itself a warm place in many a smartphone owners heart in the past year. Another facet of their business that is highly respected is their display/panel business. Arguably, they produce some of the finest displays in the world.

And so, today, we have a rumor from a Korean news outlet that claims that Samsung is actively developing an Android 4.0 Ice Cream Sandwich based bezel-less smartphone, dubbed for now as the Galaxy B. Depending on your own feelings, you will take this as either a positive or a negative thing. Regardless of what you think though, it is clear that this is another example of Sammy pushing the envelope.

Either way, Samsung and competing vendors have nearly perfected their display manufacturing technology so that they are able to produce displays with little to no bezel, and they are reputed to be bringing this expertise into the creation and manufacturing of smaller, more mobile oriented displays – like the one in your smartphone or tablet. As the rumors go right now, Samsung is supposed to be bringing a bezel-less phone to market sometime in the end of the second quarter, or towards quarter three. This would mean anywhere from July to September.

With Android 4.0 Ice Cream Sandwich removing the need for physical or capacitive buttons on future Android smartphone and tablets, it’s likely that we are going to see more manufacturers hopping on the bezel-less bandwagon, as they seek to create devices that have a nice svelte profile, but still give consumers the massive, vibrant, high resolution displays they crave.

How about you – do you think bezel-less smartphones and tablets are a welcome addition? All screen, all the time? Let us know what you think below.

Darcy LaCouvee
Darcy is the editor in chief at Android Authority. He follows the latest trends and is extremely passionate about mobile technology. With a keen eye for spotting emerging trends and reporting them, he works hard to bring you the best analysis, updates, and reports on all things Android. Darcy lives and breathes the latest mobile technology, and believes Android will be on a billion devices in the not too distant future.