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Samsung: Metal? That old thing? We’ve been making metal phones since 2006

For Samsung, the Galaxy Alpha is no big deal. Metal on a phone, that’s old news… Or at least that’s what a post published today on the official Samsung Tomorrow blog tries to convey.
By
August 14, 2014
Samsung SCH-V740, made with metal
Samsung SCH-V740, made with metal

After years of catching flak over the cheap feeling of its high-end phones, Samsung finally delivered what the crowds wanted. Well, almost. The Galaxy Alpha isn’t entirely made of metal, but its aluminum frame does give it the premium look that Samsung tried so hard to imitate with plastic in the past.

For Samsung, however, the Galaxy Alpha is no big deal. Metal on a phone, that’s old news… Or at least that’s what a post published today on the official Samsung Tomorrow blog tries to convey.

Titled “The Solid History of Metal in Samsung Devices,” the post lists Samsung handsets that incorporated metal in their designs, starting with a satellite phone from 2006 that featured “magnesium plated with chromium on its face,” that users could use as a mirror. The blog goes on to list other phones with metal accents or metal bodies, including the Wave series and the luxury Samsung B7620 Giorgio Armani.

Samsung doesn’t stop at phones, mentioning the Gear smartwatch series, and even refrigerators, TVs, and cameras, in a see-through attempt to demonstrate that Samsung’s love affair with metal has been going on for years.

Like the post it published when it released a golden version of the Galaxy S4, Samsung is putting up a show for the world. Like with the golden S4, this attempt to justify design decisions through a supposed lineage of similar devices doesn’t really help, and may actually hurt Samsung even more.

Everyone knows that Samsung’s smartphones have all been made of plastic and no amount of blog posts about an obscure 2006 device that you can’t even find a picture of online will change that.

Don’t get me wrong, I am not judging Samsung’s choice of plastic over metal. Plastic has its benefits, and I am sure there are plenty of reasons why Samsung avoided metal for so long. I am just saying that, as the world’s largest smartphone maker, Samsung should feel secure enough to let the products talk for themselves, instead of posing and trying to create narratives to justify their existence.