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Samsung the number one smartphone manufacturer in China in 2012

A market share study released recently by Strategy Analytics shows Samsung taking the lead in the Chinese smartphone market with a 17.7% market share in 2012. Will the company's domination continue in 2013?
March 10, 2013
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Samsung enjoyed a brilliant 2012 courtesy of the amazing sales numbers of the Galaxy S3 and Galaxy Note 2, along with its numerous mid-range and entry-level offerings. Samsung become the leading device manufacturer in the US, with Apple a not-so-distant second, and the Korean company has run away with the market share in the world’s largest smartphone market, China.

According to numbers released recently by Strategy Analytics and published via Yonhap, Samsung sold around 30.6 million smartphones in 2012, nearly tripling its sales figures from the year before, resulting in a 17.7% market share. The jump of 5.3% from 2011 has led to Samsung being the top selling smartphone manufacturer in the country for the first time since it entered the market in 2009. Chinese smartphone manufacturer Lenovo took the second spot with 13.2%, followed by Apple at 11%, and Huawei (9.9%) and Coolpad (9.7%) rounding out the top 5.

It’s not really unexpected that Android smartphone manufacturers are seeing huge gains in market share numbers in China, considering the fact that the Android OS dominates the Chinese smartphone market. The biggest casualty in the recent Android surge has been Nokia, which led the market in 2011. The company has seen its numbers fall from a massive 29.9% share to a meager 3.7% in 2012, leading to a fall to seventh place in the list.

Of course, these numbers may see a change this year, with local Chinese manufacturers the market with budget-friendly yet highly spec’d Android smartphones. While Android’s dominance of the market will likely continue, it may be difficult for companies like Samsung to compete effectively in such markets.

What are your thoughts? Are you surprised that Samsung is the market leader in China? Do you think Samsung will be able to continue its dominance, or are we looking at a shake up of the numbers this year? Let us know in the comments section below.