You’ve probably already seen more than one Samsung commercial aimed at the BYOD market, indicating that Samsung is clearly taking its push into the enterprise world seriously. Expanding on their existing enterprise strategy, Samsung has now introduced a new enterprise-focused security system called Knox.

Named after the highly secure Army outpost Fort Knox, Samsung’s new security system includes a collection of feature such as Security Enhanced Android, TrustZone-based Integrity Monitoring, secure boot, a single sign on and an application container that is similar to Blackberry’s Balance.

In short, with Knox IT admins can keep employee work and personal data separate, while making security a priority.

“Easily accessible via an icon on the home screen, the Knox container offers a variety of enterprise applications in a secure environment, including email, browser, contacts, calendars, file sharing, collaboration, CRM and business intelligence applications,” reports Samsung in their official press statement.

Another benefit of Knox is that admins won’t be able to see anything stored on the “personal side” of your device, so privacy won’t become an issue. You also won’t be able to move anything between the environments, even through copy and paste. If you leave your job, an employer can easily remove important data related to the workplace without confiscating your device or jeopardizing your privacy.

The best part of Knox is that it will ship will select devices as a pre-installed feature, and doesn’t require you to buy a special business version of device or go through any other hoops.

Samsung has yet to announced what handsets are getting Knox, but more than likely many of their higher profile handsets like the Samsung Galaxy S3 and Galaxy Note 2 will get first dibs when it comes to rolling out the feature.

What do you think of Knox, will it help Samsung further expand into the BYOD arena and achieve even greater acceptance among businesses?

Samsung unveils Samsung KNOXTM for secure BYOD
Samsung KNOX is the comprehensive mobile solution for work and play

Barcelona, February 25, 2013 – Samsung Electronics Co, Ltd., a global leader in digital media and digital convergence technologies, today announced Samsung KNOX, an end-to-end secure solution that provides security hardening from the hardware through to the application layer.

KNOX incorporates Security Enhanced (SE) Android developed by NSA (National Security Agency),and integrity management services implemented in both hardware and the Android framework. At the application layer, KNOX offers a container solution that separates business and personal use of a mobile device. This separation is enforced by SE Android and file system level encryption, offering protection of business data and applications from data leakage, viruses and malware attacks. Lightweight and compatible with existing common enterprise infrastructure such as MDM, VPN and directory services, KNOX provides reassurance and convenience for IT departments looking to implement and manage Bring Your Own Device (BYOD) strategies.

Easily accessible via an icon on the home screen, the KNOX container presents to users a variety of enterprise applications in a secure environment including email, browser, contacts, calendars, file sharing, collaboration, CRM and business intelligence applications. KNOX enables existing Android eco-system applications to automatically gain enterprise integration and validated, robust security with zero change to the application source code. KNOX relieves application developers from the burden of developing individual enterprise features such as FIPS compliant VPN, on-device encryption, Enterprise Single Sign On (SSO), Active Directory support and Smart Card based multi-factor authentication.

“Security and privacy are understandably held up as barriers to businesses embracing BYOD demands. Meanwhile, users are seeing the latest smartphones and tablets and knocking at the door of IT demanding to be able to use their own devices,” said JK Shin, President and Head of IT and Mobile Division. “The solution is clear – combine the business and personal in a single device. Samsung KNOX achieves this harmony between enterprise control and employee satisfaction by delivering fundamental security at the platform level, while leaving the user experience consistent.”

KNOX is a Samsung enterprise solution and aligned with the Samsung For Enterprise (SAFE) programme, an ongoing effort initiated by the company to promote the readiness of its devices for enterprise use.
KNOX will be commercially available in selected Samsung GALAXY devices from Q2 2013 onwards.