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Samsung is teasing the upcoming Galaxy S5 in a new image that could be hinting at the incoming redesign of TouchWiz.

Speed, Outdoor, Curiosity, Fun, Social, Style, Privacy, Fitness and Life are the nine attributes that will characterize the Galaxy S5, according to Samsung. The device will be powered by the latest Exynos or Snapdragon processor, which should ensure Speed, while Privacy and Fitness are other attributes that Samsung has focused on in the past. The inclusion of Outdoor could be hinting at some form of elements resistance, as some prior rumors suggested.

What’s interesting about this image is the design of the nine icons, which is flat and void of any embellishments. Is this the “back to basic” approach that a Samsung VP talked about in January?

A user interface that Samsung was said to be exploring showed a drastic departure from the skeuomorphism-heavy current incarnation of TouchWiz, but these icons are even more radically simplified. One other clue that Samsung is moving towards a flatter look for its interface is the Magazine UX it debuted on the NotePRO and TabPRO line at CES. The settings in the NotePRO’s notification dropdown in particular resemble the icons in this teaser. Several apps including S Voice and S Health expected to be preloaded on the Galaxy S5 have leaked in the past weeks, and they too received a flat, utilitarian overhaul.


Samsung will launch the Galaxy S5 on Monday, February 24, in the first day of Mobile World Congress Barcelona 2014.

Do you like the direction that Samsung seems to be heading to with its UI design?