samsung galaxy s5 aa (14 of 36)

A Korean outlet is reporting that Samsung has already shipped 10 million units of the Galaxy S5. However, Samsung typically publicizes these kind of achievements, so where’s the official announcement?

According to a rather vague Korean language report, Samsung has managed to ship (sell to retail channels) 10 million Galaxy S5 units in just 25 days. Assuming the report is accurate, that’s a great performance at face value, though the growth of the shipping rate compared to last year is not as good as Samsung would probably want it to be.

In 2013, the company announced the reach of the same milestone on the 27th day from launch, boasting that it managed to move four Galaxy S4s per second in this celebratory video.

So while the Galaxy S5 may be Samsung’s fastest selling smartphone ever, it’s only slightly better than its predecessor, the S4. Looking back, the Galaxy S3 before it hit the 10 million milestone in 50 days, while the S2 and Galaxy S required five and seven months respectively.

Also worth noting is that the general smartphone market grew substantially in the past year, and that Samsung launched the S5 in 125 markets simultaneously, compared to just 60 markets for the Galaxy S4.

These factors all point to a slowdown in sales, and Samsung’s latest earnings report appears to reflect that. This apparent slowdown may be the reason why Samsung has not trumpeted the milestone like it did with its previous flagship phones.