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For Samsung, the Galaxy S4 is the chance to finally overcome Apple in the all-important US market. Samsung smells the victory, thanks to the Exynos 5 Octa chip and improved display.

Samsung wants to deal a massive, potentially deadly blow to its Cupertino-based rival. The weapon will be the Galaxy S4… The scene, the iconic Radio City Music Hall.

At least that’s what unnamed Samsung insiders have been telling the Korean media. According to The Korea Times, the company is really optimistic about its upcoming flagship smartphone, which could help Samsung be perceived as the “real global leader in smartphones by consumers”.

An “insider” quoted by the outlet says that Samsung specifically picked New York for the launch of the Galaxy S4 because it’s the symbol and the heart of the United States, one of the few large markets where Apple still dominates the mobile business.

Moreover, the move will show partners that Samsung “can effectively manage [its] smartphone business even in the United States”. It’s not the first time we’ve been hearing this – Samsung execs publicly stated that the New York venue was picked at the US carriers’ request.

The report brings us another confirmation that the Galaxy S4 will be powered by an Exynos 5 Octa chipset, contrary to market rumors that stated a Qualcomm Snapdragon 600 processor would be used instead.

The new and powerful chipset is one of the reasons why Samsung is so confident about the outlook of its new device, another one being “improvements in look and feel of the surface screen”. I presume that this last statement refers to the new green PHOLED AMOLED panel that Samsung is believed to use for the Galaxy S4.

Needless to say, folks at Samsung have all the interest to drum up the excitement over their latest superphone. Still, I can’t help note that the Koreans seem very confident, almost arrogant. The only question is will they deliver?

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.