Samsung regularly takes jabs at Apple, its biggest competitor, in its commercials, but for this new Galaxy TabPRO TV ad, the attacks are a bit more inclusive.

Yes, Samsung is taking potshots at the iPad, Microsoft Surface, and Kindle Fire in this one-minute spot, and while it’s not the classiest form of advertising, it’s probably effective. After all, nobody likes to be laughed at.

On a related note, Samsung is even more assertive in this older Pro series commercial, where it defines itself as a trendsetter that competition follows:

What do you think of Samsung’s marketing?

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