The things electronics companies do for love… For the customers’ love that is, or, even better, for their wallets.

The latest example is Samsung, who’s taken to promoting its Galaxy NX Android smart camera through an ingenious campaign. The company teamed up with Getty Images, the stock photo agency, to let amateur photographers shoot exclusive events from a distance via a neat little robot.

samsung galaxy nx rover (8)

Of course, the whole point is to show how great connected cameras can be. We’ll let you decide if that’s true. We just liked the rover.