Samsung has just announced a new smartphone called the Galaxy Express. It looks exactly like the Galaxy S3, it has the same specs as the Galaxy S3 Mini, except that the Mini has a 4 inch screen, whereas the Express has a 4.5 inch screen. We wish we were making this up, but we’re not. Samsung is calling this thing a “value-driven 4G LTE smartphone”. In other words, Samsung wanted to satisfy operators who didn’t like the Galaxy S3 Mini, but still wanted to offer their customers a smaller Galaxy phone that looks and feels like the original.

When will this thing come out and how much will it cost? This is a Samsung press release we’re talking about, so of course that information isn’t provided. Should you buy the Express? No. Why would you? To show your friends that you wanted a GS3, but couldn’t afford one, so you had to settle on this thing?

The one redeeming feature of the Express is the fact that it has a Super AMOLED Plus display. What does that mean? Samsung gets a lot of heat for shipping phone that have screens which use PenTile technology. PenTile means that each pixel of a screen doesn’t have three subpixels, instead there’s two subpixels, with an additional strip of subpixels running next to them. There have been improvements in PenTile technology over the years, but we’re not going to lie, Samsung’s PenTile AMOLED screens still don’t look as sharp or as accurate as the LG LCD panels that other companies (Apple) use in their products. Those panels have all three subpixels. Samsung’s Super AMOLED Plus screens also use all three subpixels.

But back to the topic at hand, why is Samsung diluting the Galaxy brand with all these derivative devices? It’s painful to watch. It reminds us of Nokia, who used to make one flagship phone per year, and then ship it in a bunch of form factors using different model names.

Look where Nokia is now.

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