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Bow to the king! Samsung posts record quarterly profits, sells 50m phones and holds 26% market share

July 27, 2012

It is no longer a secret that Samsung is the rising star of the Android Galaxy (see what I did there?), but the pace at which the Korean company keeps breaking financial and sales records is breathtaking.

Even with those much debated US demand and supply issues with the company’s new flagship phone, the Galaxy S3, Samsung has managed to pull an unbelievably successful second financial quarter, reinforcing its leadership position in the global mobile market.

According to official numbers, Samsung’s quarterly profits have reached an all-time high of $5.9 billion (6.72 trillion Korean won), which represents a 79% (!) increase year-on-year, and a 14% rise compared to the first three months of 2012. Sammy’s total revenue also jumped 21% compared with 2011, and reached an impressive and, of course, record-breaking $41.7 billion (47.60 trillion won).

As usual in the past couple of years, Samsung’s most profitable business has been its Mobile division, which has accounted for no less than $17.89 billion (20.52 trillion won) in revenue over Q2 2012. That’s a 75% increase compared with last year, and, while it’s not broken down by device, it has probably been heavily influenced by Galaxy S3’s booming success, but also by the S2′ and Galaxy Note’s ongoing popularity.

Although those are all the numbers Samsung officially announced, the company’s winning streak doesn’t end here, says Strategy Analytics estimates. According to the analyst firm’s reports, it seems that the number one Android manufacturer has two more reasons to celebrate.

The first one is the total number of phones sold from April through June, which has topped by a whisker that 50 million mark Sammy was looking for. Though the numbers are not official and thus might not be 100% accurate, it seems that Samsung has managed to sell 50.5 million smartphones in just three months.

That’s both an all-time record for Samsung and a quarterly one for the global phone market. The result is even more precious for Sammy as it trumps Apple’s estimates for Q2 by a mile. Only 26 million iPhones have been supposedly sold worldwide during the last three months, which is just over half of Samsung’s sales.

The Galaxy S3 makers have strengthened their lead on the global phone market in Q2, according to the same report from Strategy Analytics. Sammy now holds a 25.7% market share, up five points in the last year. The previous leader of the global phone shipments, Nokia, is still second, with a 23.1% share, down 1.6% compared to the same time of last year.

Apple is third in the rankings, but the Cupertino-based company now has a 7.2% market share, up a point and a half in the last year. The number four on the list is probably the most surprising one, as it’s still an “obscure” phone manufacturer in the West. China-based ZTE profits however of its homeland popularity and has a 4.6% global market share, one full point ahead of LG, who’s lost almost half of its share in the last 12 months.

Getting back to Samsung, we have to stress the fact that the Android king is set to keep its crown for some time to come, and might well be in record-breaking form over the next few quarters as well. The Galaxy S3 has only started to really find its “groove”, the Galaxy Note is still one of the finest pieces of technology around, and the Note 2 is coming really soon. Not to mention the company’s success in the low-end niche of the market. Be afraid, Apple, be very afraid!