The bitter rivalry between warring smartphone manufacturers Samsung and Apple has seen a new battleground drawn up on the shores of Australia.
Following the recent Apple Maps debacle, which landed a couple in the middle of the wilderness after following incorrect directions, Samsung have taken it upon themselves to set up camp in two Australian cities to let us all know just how great the Navigon software, which comes pre-installed on its Aussie handsets, is.
In the original story, the two motorists were led over 70km away from their destination into the middle of Murray Sunset National Park by directions given to them by Apple Maps. Left with a flat tire and without water or food, they were eventually rescued by Victoria Police after being stranded for over five hours.
For the stunt, Samsung have parked a packed up VW Van at Southern Cross Station in Melbourne, and a rather dirty looking Nisson Patrol 4WD in Sydney’s Australia Square, along with a plaque which reads:
Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust
But this isn’t the first time Samsung have tried to goad their rivals with blatantly provocative stunts. Back in April, Samsung were suspected of orchestrating, or at least being aware of, the “wake up” flashmob on an Apple store, and then there’s the iSheep commercial which was recently voted the best tech ad of 2012.
What do you think? Are Samsung being a little immature here, or is it fair game to capitalize on your opponent’s blunders?