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American Airlines picks Samsung over Apple

In an interview with the Business Insider, Lisa Canada, Managing Director of Operations Technology for American Airlines, explains why the company decided to equip their flight attendants with Samsung devices
March 11, 2013
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American Airlines plans to equip all its flight attendants with a phablet or tablet to give them easy access to the latest flight information, as well as other customer service info. The device of choice? The Samsung Galaxy Note 2! Considering American Airlines pilots use iPads in the cockpit, Apple may have been the logical choice, but AA decided to go with products from Apple-rivals Samsung. Looks like the series of Samsung SAFE ads paid off!

In an interview with the Business Insider, Lisa Canada, American Airlines Managing Director of Operations Technology explained why they decided to buy around 17,000 phablets from Samsung last fall. Here are some of the highlights –

  • The primary reason for buying so many devices is to give flight attendants quick and easy access to customer information, such as preferences and gate connections, to better serve travelers.
  • Samsung was an easy choice, since American Airline maintenance technicians use the Samsung Galaxy Tab to better troubleshoot and address any aircraft issues.  Galaxy Tabs are also given to business class passengers on some routes, to provide a premium in-flight entertainment system.
  • Samsung has been pushing aggressively their devices for enterprise use with Samsung SAFE, and the security and administrative tools and features for better development and device management were a deciding factor as well.
  • She mentions that Samsung was picked after months of testing different devices and gathering employee feedback.

The Samsung Galaxy Note is definitely a good choice, with the ability to use the large device as both a phone and a tablet. So the next time your on an American Airlines flight and see a flight attendant using a Galaxy Note 2, you’ll know why. It’s far too soon to declare Samsung the winners in the highly-coveted enterprise market, but the company is definitely off to a great start.

What are your thoughts? Do you think American Airlines made the right choice? Will Samsung find success as it continues to tout their devices as safe for enterprise use? Let us know in the comments section below.