samsung galaxy alpha metal frame (5)

Samsung is reportedly committed to delivering more devices that incorporate metal as part of an upcoming A series of devices.

The Samsung Galaxy Alpha isn’t yet in the market, but three other devices with a similar design are already in the pipeline, according to a report from SamMobile. The phones will make up Samsung’s new A series (it’s not clear if they will be called Galaxy A, Alpha, or something else) and according to SamMobile’s insider, they should be announced in Q3 2014 (by the end of September.) It’s possible that Samsung will reveal them at IFA next week, but that looks a bit unlikely.

The first three A series devices bear the SM-A300, SM-A500, and SM-A700 codenames. Of them, the SM-A500 has already been spotted in Samsung’s UAProof database. The A300 will allegedly feature a qHD (960×540) display, while the other two will come in HD, like the Galaxy Alpha.

The A series devices will feature front-facing cameras that are better than Samsung’s current offerings, according to the report.

So, what’s going on here? My educated guess is Samsung is preparing a line of design-focused devices that will appeal to customers who favor looks over specifications. The Galaxy Alpha, with its muted specs and HD screen, is a good example. Samsung clearly hopes to capture some of the customers that just want a phone that works well and looks nice, without worrying about CPUs and RAM, people who have traditionally tended to buy iPhones.

It will be interesting to see where the Note series and Galaxy S series fit in Samsung’s grand scheme. The Note 4 is rumored to come with a metallic frame, just like the Alpha. If that turns out to be true, we can’t see Samsung going back to plastic for the top of the line S series. I guess we’ll find out in just a few days.