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Rumor: Manhattan to be home of first Google retail store

A familiar rumor has sprung up - Google is opening retail stores. This time around, it is reported that Google is getting close to signing a lease on a 8000 square foot storefront on Greene St. in Manhattan. Which happens to be just around the corner from Apple's big retail store.
By
March 13, 2014
Google-IO-2013 Google Store 1600 aa

A familiar rumor has sprung up – Google is opening retail stores. This time around, it is reported that Google is getting close to signing a lease on an 8,000 square foot storefront on Greene St. in Manhattan. If this is to be the home of the first US Google retail store, it is conveniently placed just around the corner from Apple’s big retail store.

The location specifically is 131 Greene St. in the SoHo community of Manhattan, NY. The area is home to a number of high-end retailers like Tiffany & Co., Louis Vuitton, Stella McCartney, other retailers, and of course, Apple. There is no doubt that this location would be great for a flagship retail store, but it would also work very well as an office and meeting space for Google’s Local program.

Potential Google Retail Store

Google has kiosk style product displays within most Best Buy stores, and had a few temporary pop-up stores for the holiday season last year. Unlike the kiosks and pop-up stores, this rumored store would allow Google to offer consumers a distraction free Google experience. The success of a store like this could lead to retail stores across the country that promote and sell Google’s lines of Chromebooks, Chromeboxes, Android devices and Google Glass. This could also be a great opportunity for accessory vendors to team up with Google to sell Android specific gear.

Of course, Google is being as tight lipped as ever and has not confirmed nor denied this rumor.

This info comes to us from 9to5 Google and Business Insider, the same folks that reported similar info last February and again with a Google Glass twist last May. We took an in-depth analysis at that time, concluding that Google was in no position to open retail outlets. Our speculation was that Google had too few products to offer and a serious supply chain issue that could leave shelves empty in Google stores.

We are very excited for the idea of Google retail stores across the country, and we think many consumers would like to try before they buy some of Google’s products too. What do you think, has Google’s product range expanded enough since last year to validate retail stores across the US by the end of 2014? Or do you think that retail stores should wait for the official launch of Google Glass?