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You're going to start seeing Roku TVs from a lot more TV brands
Over the past few years, you’ve had a handful of choices of brands if you wanted to buy a Roku TV. In 2020, however, you’re going to have a lot more. At CES today, Roku revealed that there will be at least 15 manufacturers making Roku TVs this year, including its own branded units.
Partners will include Walmart’s ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL, and Westinghouse. These brands will offer televisions across the United States, Canada, Mexico, and the United Kingdom.
Here in the US, the most prominent brand offering TVs powered by Roku is TCL. That company, along with other current partners Hisense and Westinghouse, will be expanding its own offerings throughout the year.
With Roku already the leader when it comes to media streaming in the US (by an enormous margin), these new partnerships will only help expand the Roku ecosystem. While its self-branded standalone media streamers will continue to be the company’s bread-and-butter, TVs with the Roku platform built-in have proven to be a hit with consumers.
In related news, Roku also announced a new program it’s referring to as Roku TV Ready. This new certification program will allow third-party manufacturers to put a label on their products that will let consumers know they will integrate seamlessly with Roku TVs. For example, a soundbar with the RTVR logo seen above would easily “talk” with a Roku TV and allow you to control the soundbar’s functions using the Roku remote, even showing settings functions within the Roku UI. In essence, it would feel as if the soundbar and the Roku were one and the same.
The first partners under the program are TCL (naturally) and Sound United, the latter of which is the parent company to Denon, Polk Audio, Marantz, Definitive Technology, and Classé. RTVR products from these brands will start landing in 2020.
With these two pieces of news, it’s clear that Roku isn’t going to stop its expansion anytime soon.