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Report: Samsung to phase out Bada by next year?

Samsung is fully embracing Android
May 3, 2012

Having experienced the sweet taste of success with the universally popular Android platform, Samsung is apparently planning to quietly ditch its less known Bada smartphone operating system and hope that no one will notice. According to tech gossiper columnist Eldar Murtazin, Samsung will cease the development of Bada smartphones, with the whole affair to be wrapped up pretty soon. This means don’t hold your breath to see a Samsung phone running Bada next year.

Samsung isn’t expected to make any official announcement regarding the phasing out of Bada, as it tries not to cause any ruckus. Furthermore, the Korean phone maker will still provide support for Bada app developers working, until the platform meets its untimely demise. Internally, the company has already reassigned most of the key people and resources from the Bada team to other projects, probably to work on the TouchWiz overlay for its Android smartphones and tablets.

Bada first saw the light of day in 2010 when Samsung provided a glimpse of the Wave S8500 at the Mobile World Congress, a 3.3-inch phone powered by a 1GHz Cortex A8 processor and rocking a Super AMOLED display. Back then, Samsung was still in limbo over which mobile operating system it wanted to bet on. But the roaring success of the Android-powered Galaxy S phone, which was released in June 2010, made it easy for Samsung to choose the Android path.

While Bada didn’t set the world on fire, Samsung managed to ship 4.5 million Bada phones in Q2 2011. It seems to have taken a back seat ever since. So long then, Bada. Perhaps we will see you in another form?