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Qualcomm buries the Snapdragon 802 due to lack of demand

Qualcomm has cancelled the Snapdragon 802 which it announced at the beginning of the year. The Snapdragon 802 was announced back in January as Qualcomm’s first fully integrated SoC designed for Ultra HD smart TVs. However now due to lack of demand for the chip the company has decided to not "commercialize" it.
By
February 17, 2014
Qualcomm MWC 2013 -  7
Qualcomm has cancelled the Snapdragon 802 which it announced at the beginning of the year. The Snapdragon 802 was announced back in January as Qualcomm’s first fully integrated system-on-a-chip (SoC) designed for Ultra HD smart TVs and smart set-top boxes / media players. However now due to lack of demand for the chip the company has decided to not “commercialize” it.

“Qualcomm Technologies, Inc. has decided not to commercialize the recently announced Snapdragon 802 processor as the overall demand for processors uniquely designed for smart TVs has proven to be smaller than anticipated,” wrote Jon Carvill, Qualcomm’s Senior Director of Public Relations.

Carvill went on to say that the cancellation only affects the Snapdragon  802 and other Snapdragon products are not affected including the Snapdragon 602A, an infotainment chipset designed for the automotive industry, which was announced at the same time as the 802.

The Snapdragon 802 was to be a 1.8 GHz quad core Krait CPU paired with an Adreno 330 GPU. It was also going to include Qualcomm’s Hollywood Quality Video (HQV) processing engine which allowed for up-converted 1080p video to be displayed at levels approaching Ultra HD.

The cancellation could also be bad news for the AllJoyn framework, which was to be supported by the 802. The AllJoyn framework, which was initially developed by Qualcomm and was then given to the AllSeen Alliance, is designed for the Internet of Everything. The initial release of the framework would have allowed devices using the Snapdragon 802 to interoperate with other AllSeen Alliance devices.

Should we read anything into the cancellation of the Snapdragon 802? Does this mean that Qualcomm didn’t do its market research properly or is the cancellation a symptom of something bigger, for example the decline in TV sales?