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Pokemon Go loses 80% of its paying players, but is still rolling in dough

Pokemon Go continues to lose players, but despite this drop, the AR game remains highly profitable.

Published onSeptember 15, 2016

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Pokemon Go’s user base has been declining relatively sharply in recent times. Now a new report from app tracking firm Slice Intelligence suggests that the paying player population has dropped 80% from its highest point back in mid-July. Honestly, we can’t say this is surprising.

Pokemon Go’s sudden jump into the spotlight had all the makings of a typical fad, and therefore it isn’t shocking to see it follow that cycle: a period of mass growth and success, followed by a slow tapering off. Of course, the lack of exciting updates haven’t helped the situation much either. The buddy system is fine and all, but there are plenty of other features that are higher up on our collective wish lists. Personally, I’m still waiting for more traditional pokemon catching – wound em’, then bag em’.

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What’s probably most interesting about the situation however, is that despite this drop, Niantic’s hit continues to be highly profitable, generating six times more revenue than Candy Crush Saga — the second most profitable mobile game around. So even though Pokemon Go might not be the super ultra craze it once was, it will remain a huge money maker at least for the time being.

The big question is what path Pokemon Go will continue to follow – further decline, or a resurgence in popularity as more significant feature updates eventually get introduced. What do you think, is Pokemon Go destined to fall out of the spotlight or will it rise again from the ashes like a phoenix moltres?

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