The Pokémon wave continues to wash across the world, with more regional releases in Central and South America, Asia and Oceania in recent days. While the game’s popularity is on the wane in the U.S., it’s worldwide appeal will last for a long time yet. With each new market, Pokémon Go adds a new spike to its download figures and opens up the potential for a lot more paying players. Pokémon Go has now surpassed 100 million installs in Google Play and reportedly made $200 million in its first month of release.
Making millions daily
To put some of these figures in perspective, we recently reported that Pokémon Go developer Niantic is making $10 million per day on the title. Which is not bad at all considering the game’s slow geographical slow rollout.
Now, app analytics firm Sensor Tower is reporting that Pokémon Go made $200 million in its first month of availability. As more and more new markets start playing, that monthly revenue figure may continue to grow significantly.
100 million Android installs in a month
Following its launch on July 6, on July 25, Pokémon Go topped 50 million installs on Android and 75 million on iOS and Android combined. One week later on August 2, across both mobile platforms, Pokémon Go topped 100 million installs.
Then, less than one week later, on August 7, Pokémon Go surpassed 100 million installs on Android alone. (In Google Play, you’ll notice that the game now sits in the 100,000,000-500,000,000 install bracket) The game saw its first 50 million Android installs in 19 days. The next 50 million came in half that time. With even more markets opening up that download rate will only continue to accelerate.
While some very large untapped markets remain, in particular India and Africa, some others – including Russia and China – won’t be getting Pokémon Go for some rather comical reasons. Regardless, the game doesn’t look like slowing down anytime soon and will likely earn a billion dollars for Niantic before the end of the year.
How much have you spent on Pokémon Go? Do you think its popularity will slow down or continue to grow?