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Google invites you to take the Pokemon Challenge in its latest April Fools ‘prank’

In what's probably the coolest 'prank' ever, Google invites us to take on the Pokemon Challenge and do whatever it takes to catch them all!
March 31, 2014

April Fools might be a day away for most of us, but for those in Japan, the day is already more than an hour in. In celebration of April Fools arrival, Google is now introducing a new job role that many of us have been dreaming of filling for well over a decade now: the Pokemon Master! Yes, really.

In the video Google talks about how they are using Google Maps technology to allow folks to search and explore the world in search of “all the wild Pokemon”. The person who catches them all and proves him or herself the best will become the coveted Google Pokemaster, at least according to the video.


While this is an obvious April Fool’s Day joke, Google is taking things a step further by introducing a real component to this ‘prank’. That’s right, you can now load up Google Maps on your Android device and start catching them all! To get started, you’ll need to open Maps, hit the search bar and you’ll see a Pokeball with the words “press start”. Click this will take you into the Pokemon map view.

Not too long ago Nintendo talked about how it was looking to promote its company without necessarily pushing its games to mobile devices, this is certainly a fun and unique way too do it. For those interested in catching them all, the world is your oyster and there’s 150 to catch — though it’s a mix of old and new, and not just the classic Pokemon many of us are used to.

What do you think of this year’s prank? Have you caught them all yet? I’m currently just at four.