apple bad luck

Apple is arguably one of the most revered companies in the world.

It sells hundreds of millions of products to adoring fans around the globe annually, and is scrutinized by tech press  and media at large to a level that often borderlines obsessive and ridiculous, yet they always manage to project a cool, calm, and collected persona as a brand – until now.

So, what gives?

Time cook stressed

Regardless of how many areas Android beats the Cupertino giant in, the company just keeps generating revenues as if their only business was printing money. Part of this is because of the popularity the iPhone maker holds which drives the majority of their profit as a company.

Yet, in but a few short days, Apple’s brand has fallen from grace. Potentially, Apple has lost the trust of millions. And, there was very little they could have done to prevent it.

The Apple store is their Mecca, where they make constant pilgrimages and often wait in line for days...

Consumers often follow Apple as if it was the holy of holiest in the tech world. The Apple store is their Mecca, where they make constant pilgrimages and often wait in line for days just to get the newest iProduct. Why is this?

The answer is simpler than you might think. Trust. As limited and simple as Apple’s products may seem to us Android fans, they follow a system that works. Users can be under the false impression that Apple and everything they make is somehow immune to viruses, malware, hacks or any other more sophisticated, targeted attacks.

apple touch id fingerprint scanner

Needless to say this is not true. Especially at this point in time, when we can argue Android is just as secure as iOS. Every product and software has vulnerabilities, but somehow Apple keeps their pristine reputation because major attacks never hit the mass media… until this weekend.

While past Apple vulnerabilities may have gone unnoticed, there is no way to miss the Fappening.

While past Apple vulnerabilities may have gone unnoticed, there is no way to miss The tappening. In case you’re not aware, the Fappening is an event in which over 100 celebrity iCloud accounts were attacked.

A plethora of stolen nude images and videos were made public, featuring stars like Jennifer Lawrence, Kate Upton, Kirsten Dunst and many more. We discussed the Fappening and Apple security earlier this week, but now the industry is wondering what will happen with Apple. For good reason; they’re on the eve of their biggest announcement of 2014, and are being dissected by every financial analyst, tech pundit, blogger, the list goes on and on.

KirstenDunst-Fappening

The exact details are not public and may very well not be Apple’s complete fault, but being in the spotlight (in this light in particular) is not good at this point. We are less than a week from their biggest day of the year – the iPhone 6 announcement.

Will users start doubting Apple now that the Fappening has made headlines all over the world?

Will users start doubting Apple now that the Fappening has made headlines all over the world? Experts believe it will have have an effect on iPhone 6 sales.

Apple also seems to be very concerned. Here’s the breakdown:

  • There was a 6-hour outage across multiple Apple services this Tuesday, including the App Store, iTunes store, and iBookstore
  • Apple fixed the Find My iPhone app to prevent “brute force” attacks
  • Developers have been barred from using the Health and HealthKit platform to store date in iCloud
  • Nearly one hundred celebrities had their personal pictures stolen, many of them nude

icloud hacked copy

It is not confirmed that these actions were caused by the attacks, but we are willing to bet most were. Apple has even been working with the FBI to find the hacker(s). The iCloud brand has been completely obliterated by the Fappening and we have to wonder how the September 9th event will go. One thing is for sure, Tim Cook is not having a good week.

Have people lost trust in Apple’s iron-gated fortress? Will they take the attack for what it is – simply an intrusion that could have happened to any other popular cloud service? How would you feel if this had been an attack on Google Drive?