The Internet radio service Pandora has published a blog post that offers some interesting insight into its operation in 2012.
Pandora, which is currently available only in United States, Australia, and New Zeeland (unless you find a proxy to make it work for you in the rest of the world) had 55 million users in July 2012, a figure that has likely ballooned since then. The company claims some astonishing feats in the year that ended, including:
- More than 1 million songs played
- More than 100,000 different artists
- 10,000 artists had more than 250,000 listeners
- Over 1.6 billion stations created
- Over 13 billion hours of music played.
We did the math, and 13 billion hours per year means that Pandora served almost 25,000 hours of music every minute of 2012. Wow, some impressive numbers, and you’d think that Pandora is raking in profits at an incredible rate. But all is not good in Pandora world, mostly because playing that much music requires paying royalties to artists, but mostly to their producers.
So, while Pandora is a huge operation and the third largest mobile ads server behind Google and Facebook, the company has barely managed to turn a $2 million profit for the first time this December.
What music service do you prefer and why?