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OUYA passes the $6 million funding mark, partners with Vevo for music video hub

August 1, 2012

OUYA is approaching the end of the funding campaign, with 7 days left to donate if you want to help them succeed or “pre-order” an OUYA console for yourself. In the past few days the company has announced partnerships with OnLive and Square Enix for Final Fantasy 3, and now it’s announcing another major partnership, although this one doesn’t have much to do with gaming, but with music. Vevo has agreed to make its music videos available to OUYA users, which  make OUYA a media device rather than just a gaming device.

To celebrate the passing of the $6 million mark, which is more than 6 times its original goal of $950,000, OUYA is also showing a limited brown-metal edition that you can get for a pledge of $140 or more. If you still prefer the silver version, then you only need to pledge $99. The Kickstarter campaign will end on August 9th.

I expect OUYA to get a lot more deals between now and March 2013, when the device should be launched. I expect to see more big name publishers wanting to optimize their games for OUYA with full HD resolution and better looking graphics. At the very least, we should see more Android game developers promise to optimize their existing Android games for OUYA as well.

I also believe most Tegra Zone participants will want to port their games to OUYA . Nvidia is working closely with the company, so it’s certainly possible that  Nvidia will promote OUYA to developers, as a way to test new Android games. With all the good things happening to OUYA, all we can hope for is that the device doesn’t disappoint when it’s finally released.