According to the Video Benchmark Report by Adobe Systems, online TV viewing has increased almost four times from 2013 to 2014.
As Light Reading notes, game consoles and OTT media streamers had the highest growth rates with watching video online. In fact, consoles and OTT media streamers saw their market share jump from 3% in 2013 to 10% in 2014.
Android apps saw a 28% increase in video viewing to see their market share grow to 20% overall. Those using the Android apps are going back and watching almost 54% more than they were last year. Although the leader in online video consumption continues to be iOS devices who owns almost 50% of the market.
Broadcasters and cable networks also had significant growth in online TV viewing as they have been forced to put more of their content online and some are even jumping into their own subscription services. i.e. HBO, CBS and likely more in the near future.
Other findings include:
- Online viewers watch more movies than sports content.
- Smartphones have re-taken tablets as the preferred device for online TV watching.
- Peak viewing occurred in months that had a major sporting event, such as the Olympics, March Madness, and the World Cup.
- Viewer behavior is changing from casual viewing to binge consumption, streaming multiple episodes in one session.