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Former Oppo VP forms OnePlus, a brand new smartphone company

Former Oppo VP Pete Lau has now formally announced his new smartphone company, OnePlus. Lau promises his brand will be forward-thinking and will “never settle”. The company is also expected to have some form of relationship with Cyanogenmod.
December 17, 2013

Last month we first caught wind of a rumor that Cyanogenmod was working with an unspecified hardware partner to create a a handset that would run CM out of the box at extremely aggressive price points. Less than a week after the rumor sprung up, we learned that Oppo vice president Pete Lau had resigned and a new report suggested his departure had something to do with creating a new Cyanogenmod-related phone brand.

OnePlus' vision is to create the best smartphone experience possible, sparing no expense to do it.

As it turns out, at least some of these rumors were true. Lau is in fact launching a new company by the name of OnePlus. We also know the company’s handsets will run some form of Android, though it’s still unclear how strong of a role Cyanogenmod will play.

“Getting to know Steve, I feel we share the same philosophy – we both just want to create the best product, no matter what,” says Lau. “I believe that there are more opportunities for us to work together in the future.” Pete Lau’s comments suggest there is a partnership in the works, but it’s hard to say whether or not Cyanogenmod will be the default OS or merely a potential option.

So what makes OnePlus different from Oppo, besides a somewhat odd name choice? According to Lau, the vision here is to create the best smartphone experience possible, sparing no expense to do it.

[quote qtext=”Looking at the smartphone market right now, I see a lot of wannabes but few truly outstanding products fit for the demanding consumer. That’s what I want to address with OnePlus.” qperson=”Pete Lau” qsource=”OnePlus Founder” qposition=”center”]

It’s unclear how exactly OnePlus plans to create the perfect smartphone without totally breaking the bank, but the company’s positive attitude and “never settle” slogan certainly have our attention. We do know that OnePlus plans to save at least a little money by cutting out retail stores and selling directly online in a manner similar to the Nexus series.

OnePlus hopes to have its first smartphone flagship released sometime in the first half of next year. The company also suggests it will eventually consider other efforts including mobile accessories and wearable devices.OnePlus is still in its infancy however, so it’s best not to get any hopes up too high just yet.

Of course we’ve seen quite a few forward-thinking smaller companies including Oppo and Jolla that manage to create stunning products at somewhat reasonable price points — so anything is possible. What do you think, could OnePlus be a game-changer or just another tiny smartphone startup that won’t make too much of a difference in the long-run?