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Nokia's former luxury phone unit to unveil an Android smartphone next month

Nokia used to make really expensive dumb phones under the Vertu brand. Now that another company owns Vertu, they've decided to switch to Android. Are you excited?
January 29, 2013

Nokia used to make these insanely expensive phones under a brand called “Vertu”. Did these devices have any exotic components? Nope. Most of them were boring Series 40 phones (translation: dumb phones) that were simply covered in diamonds, gold, and other tacky precious gems that people with more money than common sense love to admire. There were a few Symbian powered Vertu phones, but not many.

Due to Nokia’s financial situation, they decided to get rid of Vertu during the latter half of 2012. It was sold to an investment firm called EQT. The CEO of EQT is none other than Anssi Vanjoki, who used to be a very high level executive at Nokia, but he quit because he didn’t get picked as Nokia’s new CEO. EQT has been very vocal about their desire to make Android phones, and now, thanks to a rumor from Eldar Murtazin, the Editor in Chief of Mobile-Review, we know that Vertu’s first Android phone might land as soon as next month. It’s going to cost around 3,000 Euros, which sounds like a lot, but that’s actually going to be Vertu’s cheapest device.

Do we know what OS this thing will run? No. Do we know what it’s going to look like? No. Are any of you going to buy this device once it hits the market? If you’re in the oil business, sure, but otherwise … no. Why are we covering it then? Because “Android” and “Luxury” are two words you normally don’t seen in the same sentence. If Vertu manages to somehow make Android classy, then maybe it’ll help inspire other companies to do the same? At least that’s what we hope will happen.