“Boy, that escalated quickly,” Ron Burgundy would probably say after seeing Nokia fans respond to Apple fanboys’ answers to Samsung ad comparing the Galaxy S3 with the iPhone 5.

That’s one tangled story right there, but here’s the skinny. After Apple unveiled, to much fanfare, what some of us consider only a slight upgrade to the iPhone 4S, many expected Samsung to poke fun at Tim Cook’s “new” gadget, like it has happened a bunch of times in the past.

And while that new anti-Apple TV commercial seems to be leaving us waiting, Samsung did release a print ad titled “It doesn’t take a genius,” which did not take long to become viral. Nobody expected Apple to officially respond to the ad, but the fanboys quickly came to the rescue, albeit with not much success (or logic, or common sense).

Now there’s a new “ad” ready to become viral, coming from Nokia fans (or maybe Windows Phone fans). The unofficial commercial is entitled “Flyweight contender, meet the heavyweight champion” and pits the Nokia Lumia 920 against the iPhone 5.

In a very similar fashion to Samsung’s ad, Nokia fans compare the two phones in all important departments, trying to convince us the Lumia 920 is a better choice than the iPhone 5 all-around. However, there are a couple of things there we don’t quite agree with, as well as a bunch of very subjective claims.

Microsoft’s voice recognition TellMe is, for example, compared with Apple’s Siri. But unfortunately for Nokia fans this is one battle the Lumia 920 has no chance of winning anytime soon. There’s also the battery life aspect, which is only based on official claims from Apple and Nokia, being unable to be verified in “real-life” conditions until the two phones will see the light of day.

Nokia fans seem to not have gone for the best choice of words when cooking up the comparison’s title as well, with that “heavyweight champion” title being very easy to misinterpret. We know that they meant the Lumia 920 has a heftier list of features than the iPhone 5, but there will be many fanboys keen to point out that there’s a 73 gram difference in the phones’ weight, with the new iPhone being lighter.

Despite all that, the people behind the comparison do manage to make several good points, pointing out the larger and crisper display of the Lumia 920, the better cameras (at least in theory), the standard micro SIM and micro USB, as well as a generous list of useful features nowhere to be found on the iPhone 5, including NFC, wireless charging, DLNA, the screen’s super sensitivity and so forth.

Interestingly, Nokia also officially joined this fun viral “war” during the weekend, with the following short tweet: “Lumia 920: Wireless charging, amazing camera, screen you can use with gloves on and much more. No, it doesn’t take a genius. #swithctolumia”

Well played, Nokia. Well played!

Meanwhile, we Android enthusiasts laugh and laugh and laugh with our awesome Galaxy S3s in our hands seeing the iSheep fanboys once again start the urban camping, while the Lumia 920 is still slated for a distant “Q4 release.” Do I need to tell you that the next best thing is already here?

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