Google Nexus 7 robertnelson/Flickr

Is a cheaper Nexus 7 on the way? Industry suppliers cited as sources in a recent DigiTimes report seem to think so. Apparently, Nexus 7 units that are currently in production make use of a new, lower-cost touchscreen technology that is expected to bring the price down all the way to $99 a piece.

The new touchscreen technology, called glass-film-film or GFF, hails from a company called O-Film Tech which started shipping products for the Nexus 7 this month. This is according to a report on the Taiwanese DigiTimes, where it is also said that GFF will not only make the Nexus 7 cheaper, but thinner as well.

A $99 Nexus 7 would be very appealing, for sure, but according to the same report mentioned above, some market observers already suspect it won’t be possible to price it that low; that the lowest possible price for the ex-flagship Google tablet, at least for now, lies somewhere in the $129-$149 range. This is because of supposed limits on “how far the companies can drive down costs in their supply chain.”

In any case, a price drop on the Nexus 7 is probably inevitable once 2013 finally rolls around. But just how much of a price drop this is going to be exactly still remains to be seen.

David Gonzales
David is a mobile computer geek who firmly believes that in order to stay healthy, one needs to eat daily doses of gadgets for breakfast, lunch, and dinner. Join him as he indulges his passion for technology and fascination with all things Android.